Marketing Specialist - Heavy Equipment

Join Bumi Infrastruktur, a leading name in construction and infrastructure, as a Marketing Specialist for Heavy Equipment. We are seeking a dynamic professional to drive our marketing strategies, promote our heavy machinery solutions, and expand our market presence in Jakarta Raya. As a Marketing Specialist, you will be at the forefront of our marketing efforts, working closely with our sales team to ensure our heavy equipment products reach the right customers.

Bumi Infrastruktur is a trusted partner for businesses across Indonesia, known for our commitment to quality and innovation. We are a growing company with a strong reputation in the construction and infrastructure sector. In this role, you will have the opportunity to work with cutting-edge equipment and contribute to our continued success.

Your daily tasks will include developing and executing marketing campaigns, managing our online presence, and building strong relationships with clients. You will use tools like Google Analytics, Hootsuite, and Mailchimp to measure and enhance our marketing performance. This is a unique opportunity to grow your career in a dynamic and supportive environment.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to promote our heavy equipment products.
• Manage our online presence, including our website and social media channels.
• Create and distribute marketing materials such as brochures, flyers, and digital ads.
• Conduct market research to identify trends and opportunities.
• Collaborate with the sales team to ensure our marketing efforts align with our sales goals.
• Monitor and analyze marketing performance using tools like Google Analytics.
• Attend industry events and trade shows to network with potential clients.
• Stay updated with the latest industry trends and technologies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the construction or heavy equipment industry.
• Proven experience in developing and executing marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with CRM systems like Salesforce or HubSpot is a plus.
• Knowledge of Indonesian market dynamics and customer preferences.

🛠️ Keahlian

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